Content marketing is a blessing in disguise for businesses! Adopting a content marketing strategy can change the way your business looks, breathes, and feels online. Doesn’t matter what the size of your business is, you can benefit handsomely from content marketing.
It is a great way to grow your presence, grab the attention of potential customers, and position your brand in a commanding stance, all through social media. It is highly affordable, easy to get started with and when done in the correct manner, it can spearhead your marketing efforts.
All you really have to do is tap into the top social media sites and begin drafting content that you think is relevant and meaningful. Although it may seem simple at once, there are a few things you should keep in mind while drafting your content creation strategy. This blog will talk about the ways in which you can do effective content marketing without breaking the bank.
17 content marketing strategies to take your business a notch higher
- Amp up product descriptions
- Create legitimate landing pages
- Tap into the power of Emails
- Take up cutting-edge keyword techniques
- Devise consistent strategies
- Let your photos do the talking
- Craft a hit headline
- Find out your audience’s location
- Make a diverse content marketing asset profile
- Share what you got
- Rely on data
- Repurpose wherever you can
- Make your content marketing strategy adaptable for the millennials
- Do a competitor analysis and base your work on that data
- Use content curation like a pro
- Make an editorial calendar
- Go with the Hedgehog content model
1. Amp up product descriptions
If you are a business that has a product or service to offer, you will have to put it in everything needed to make the customer understand what exactly your offering is. Since you will be representing your product online, there is no actual way for the customer to see, feel or evaluate it physically. That is why your descriptions should be extremely well written and be a tell-tale about your offering.
2. Create legitimate landing pages
Are you working on building some actual site traffic through your social media marketing? Having a dedicated landing page increases your chances of converting leads and generating a positive outlook. Work on having individual landing pages for each purpose. More number of landing pages will mean more conversions. Also, try keeping your pages distinct or individualistic.
3. Tap into the power of emails
A kickass email campaign is a great way to keep your current and potential customers in the loop. You can think of it as one of the most effective content marketing tools because it is direct, effective, and easy. When drafting an email message, focus on writing a striking subject line. Make your emails short, clear about the objective, structured and logical.
4. Take up cutting-edge keyword techniques
Inculcating keywords in your content marketing strategy is nothing short of a brilliant idea. It might seem old-school to some marketers, and yes keyword stuffing is strongly discouraged.
But keywords matter a great deal if you want to improve your search rankings. Be sure that your keyword strategy is in line with your overall content marketing strategy and that it is specific to your audience.
5. Devise consistent strategies
It is utterly important to have a dedicated content marketing strategy if you want guaranteed results. Your chances at success increase when you have specific goals and create actionable plans to achieve them.
You can always test the waters with different digital content marketing tools or methods like blogging, email marketing or social media posts and see what works out. Once you are sure of the results, you can stick to that method.
6. Let your photos do the talking
Studies show that 40% of the people respond more actively to visual information than plain text. So yes, pictures do matter and they can speak volumes to people.
Pictures are a highly effective addition to your content mix because they attract and hold the audience very well. That is why infographics are a splendid choice. They can present facts in a visually appealing manner to keep things interesting.
7. Craft a hit headline
When you write a headline for your content, you should consider giving ample thought to it. It is just as important as any other element of your content marketing strategy. Perhaps the most important because that’s the very first thing your reader will go through.
It should compel readers to stop and hold their attention on your piece. Asking a question or including numerical digits in your headline can be effective in driving traffic to your content. This is especially important if you are into personal branding. Think of it as selling yourself with your very first sentence.
8. Find out your audience’s location
To market specifically to your audience, you have to know what they want or seek while making purchase decisions. If you are running ads you must find the target audience, bidding strategy for your business. You need to find out the social media channels they use and how they consume information. Identify the types of content they prefer.
Your content marketing strategy can be streamlined by creating a buyer persona. You will learn about where they spend their time and also foster the kind of relationship you build with them. This will help you allocate your resources better and tailor your content for them.
9. Make a diverse content marketing asset profile
If you are a content writer or strategist, you might have a “comfort category” of content that you would go to all the time. Someone might like blogs but that does not mean that they suit every topic. There is a lot more to a great content marketing strategy.
You can explore other forms of content. In case you want to stick to blogs, look for ways to repurpose them or increase their reach. There are other forms like video content marketing as well, again a great choice for direct communication.
10. Share what you got
Just publishing content won’t do you much good. If you want to create traction. You need to share everything that you publish. There are multiple social media platforms like Linkedin, Reddit or Medium that will allow you to share your content.
There is also the option of Email newsletters through which you can send out information on latest posts or updates on a monthly or weekly basis. Influencer marketing is another good way to make your content seen. You can collaborate with known personalities and ask them to share your content and tap into their audience.
11. Rely on data
These days there is no shortage of resources when it comes to data. There is a sea of data on customer buying patterns available for decision making for the marketers. This can facilitate data driven content that will appeal to your audience.
Make use of the customer data to design content for every stage of the buyer journey. Spending valuable time analyzing customer data will be efficient in the long run by giving you instrumental insights into what your buyers really need and what they like. It has the potential to avoid wasted or overlooked content.
12. Repurpose wherever you can
How would you increase the longevity of your content? Well, you repurpose it! For example: blog posts can be converted into videos, podcast topics or infographics. There are other options too like case studies, ebooks or even a webinar, all based on a well-performing piece of content.
There are a lot of social media scheduling tools in the market which can help you out with this. When you repurpose content, you give a new tough to an old piece and increase traffic on it.
13. Make your content marketing strategy adaptable for the millennials
The millennials are a whole nother story when it comes to human groups. Their thinking patterns, lifestyle, value systems and approach to problems is all different. They value community, family, and creativity at work.
And they also make up for a significant chunk of the population. Therefore, it’s a no-brainer that your content should cater to their needs and aspirations. Adaptive content is your hero here. It is simply the content that bolsters meaningful interactions across different platforms.
So, your users should be comfortable reading your content on a laptop screen, continue where they left it on a mobile phone or a tablet. There should not be any hassle whatsoever.
14. Do a competitor analysis and base your work on that data
You will face some serious slack in the market if you fail to keep up with the competition. You have got to keep an eye on what steps they take and what you can do to outsmart them.
When a thorough competitor analysis is conducted and implemented in your strategy, a lot of aspects of your marketing can improve, including your conversion rate. The best way to know what your competitors are up to and where they get backlinks from, is to use quality automation tools.
15. Use content curation like a pro
Content curation is a highly essential part of a content marketing strategy. You don’t necessarily have to build content from scratch every time you write. You can pick pieces from other sources that you like and share via your portal.
This is a great way to build engagement on a regular basis. In fact, content curation is central to social media content marketing for most marketers. It is a very smart option used by 76% of marketers.
16. Make an editorial calendar
You know what’s stress defying and control imparting? A full blow content calendar. Most people miss out on this but you should definitely spend a significant amount of time on crafting a plan for content creation, marketing and measuring performance.
In order to have an effective calendar, you should first know your audience and the kind of content they are interested in. Your topics should be well researched. Select a time frame that suits your pace and goals. It can be monthly or weekly.
17. Go with the Hedgehog content model
What we mean by this is that you should not jump into having huge goals at once. Instead, begin from where you are and scale up from there on. Start small and have a dedicated content marketing strategy that will pace you towards your goals which should be realistic and attainable.
In case you achieve the goal set by you, the model requires you to treat your users very well with amazing content that they will share with their circles via social media channels.
Content marketing has huge potential to drive business growth. If you have made it till the end of this blog, you will make it further! The tips given above will help you with formulating a kick-ass content marketing strategy.
Make sure you spend dedicated hours on planning your content and design it to stand out. You should also focus on speaking directly to your audience with your content since that’s the main objective.