What shipped, what got cut, what it costs now.

The wire service for the social media tools market. Published by the team behind RecurPost — covered here under the same rules as every other vendor. Every claim dated and verified against the vendor’s own pricing page.

34 tools tracked10 watchdog entries logged7 territories coveredverified dates on every profile
Latest from the Watchdog

What changed this quarter

Dated, sourced entries every time a tool changes its price, cuts a feature, or shuts a program down. Nothing inferred.

verified 2026-07-27Sendible raises its entry price, cuts its top tiers− Core $29 · Elite $399 · Enterprise $999++ Core $35 · Elite $299 · Enterprise $750 publishedSecond move in ten days. Entry buyers pay more; agency tiers get cheaper. White label re-gated to Elite+.verified 2026-07-27Vista Social trims Scale to $349− Scale $379/mo+ Scale $349/mo — annual unchanged, discount narrows to ~13%Professional and Advanced hold. The X ($29) and Listening ($75) add-ons still define the real cost. verified 2026-07-16Hootsuite cuts prices in a major repricing − Standard $249/user/mo · Advanced $499 + Standard $99/user/mo (annual) · approvals now Advanced-only at $399 The rare repricing that moves down, not up — with approval workflows re-gated to a higher tier on the way. verified 2026-07-17Sendible restructures around unlimited-user workspaces − Per-seat ladder, $29–$750/mo + Workspace tiers $29–$399, unlimited users on every plan Client Connect and approvals now start at Plus ($99) — the entry tier lost them entirely. 2026-04-06HeyOrca removes X/Twitter direct publishing − X/Twitter auto-publish, all plans X profiles became placeholder accounts with a manual, notification-based workflow — the same road Later took in August 2025. All watchdog entries →

Tracked right now

  • Tools in the Directory — 33
  • Watchdog entries — 10
  • Quote-only pivots logged — 2

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